The Internet of Things Is Everywhere

“Cathy led the complete B2B digital customer experience transformation”

Bob Bartlett – Executive Consultant and Infrastructure Strategist, Vantiv

The projections are in and they’re staggering.

For 2016

  • 18 million Smart homes are already in North America and Europe
  • 123 million Wearables will be purchased this year
  • 183 million Smartphones will be sold and shipped this year

And for 2020:

  • 237 million Wearables will be in the market
  • 400 million Bluetooth Beacons to be sold and shipped
  • By 2021 , there will be 16 billion Internet of Things devices

Here are the Facts:

  1. Devices and connections are exponentially increasing
  2. Only the best products or services stand out from the rest
  3. Your product or service will sell if it makes peoples’ lives easier

Are You Prepared to Compete?



“As the CIO at Fifth Third Processing Systems (now Vantiv), I welcomed Cathy to the team as the Vice President of eBusiness in 2010 where she was recruited to create the strategy for moving our customer platform into the future. As Vantiv’s Digital Strategist, she led the complete B2B digital customer experience transformation – which included defining the strategy and technologies for Identity Management, Portal and Integration. She was instrumental in building the business case, driving the solutions architecture and leading a global scaled agile delivery team to successfully launch a new customer portal In April 2015.”

Bob Bartlett – Executive Consultant and Infrastructure Strategist, Vantiv


“After hearing about Cathy’s experience leading a major initiative that simplified Identity and Access Management using Design Thinking principles, I invited her and colleague Juli Luebbe to lead our teams through a series of workshops on Design Thinking.  In a few short days the team approached what was once a complex process in a much simpler fashion using simple paper prototypes to illustrate new thinking for designing easy and well understood user experiences. It was great to see the team engage in this creative process for Identity Management.”

Brent Comstock, Vice President Identity Management


“As the CISO at Vantiv, I worked with Cathy on several major initiatives. The most noteworthy was Cathy’s leadership in collaborating with the CISO team to ensure secure practices were developed and adhered to for the Digital Transformation of our complex client portal. Her passion and enthusiasm for future proofing the customer experience including simplifying Identity Management for our clients while still protecting data and applications was apparent by the end product that was introduced to the market in Q22015.”

Kim Jones – Director, Cybersecurity Education Consortium


“I invited Cathy to come into ADEX International to help us evaluate our systems that needed to be modernized in late 2015. Cathy led an initiative on my behalf that touched a large majority of our team to ensure diverse voices were heard on what the next generation PLM platform might include for ADEX as we continue to grow in the marketplace – now and in the future. Cathy’s role as executive advisor helped the ADEX leadership team more fully understand the software options and costs for updating our platforms. Her strategic approach was fact-based and thorough looking at the diverse set of ADEX offerings and clients that we serve. “

Tim Murphy – CEO, ADEX International

Our Team of Advisors

Catherine Rector

Founder and Executive Advisor

Catherine (Cathy) Rector has successfully led multiple companies through major digital transformations over the past 15 years and has a passion for creating extraordinary yet simple customer experiences.  She’s often called on to speak about her experience…

More About Cathy

Danielle Quales

User Experience Advisor

Danielle has several years of experience conducting qualitative customer research — always through the lens of User Experience — in several key industries, including financial services, healthcare, non-profit and customer management services…

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Moira Tamayo

Executive Advisor

Moira Tamayo is a seasoned marketing and business development executive with over 30 years’ experience in consumer products, telecommunications, financial services and technology. She has lived and worked through the Americas and Western Europe.

More About Moira